Music industry Essay Example For Students

Music industry Essay Previously, people were required to buy an entire album or CD even if they only wanted a few specific songs. With new technological advancements, music consumption has become more fragmented. Individuals can instead purchase their favorite song by each artist while eliminating all others from their collection. Due to technological advancements such as the Internet, there is now a wider variety of music because a greater diversity is more accessible. An individual no longer has to leave his house and drive down the street to a store to purchase music. Instead, he can sit at home or in his office and download his favorite tune with few clicks of his computer or mobile device. The consumer also has the ability to listen to music without purchasing it. Today, individuals can do this by using online host sites such as Pandora and Youth. Ultimately, technology is linked to the long tail theory. While this is a heavily debated topic of whether the long tail is in fact truly favored or not, one thing is for certain; the long tail definitely exists. Online sharing and purchasing has become a whole new economic model for the media. The long tail theory allows for not only the hits, but rather all music, to be used, followed and appreciated through digital media. An article by Chris Anderson states that people are willing to go deep, well past the long list of popular titles available at such record stores. He adds, the more they find the more they like (come. 360). These online sources are allowing people to discover that their interest in music may not be as mainstream as they once thought. This theory demonstrates that popular culture is not all about the hits. Alternatively, it is about the long tail. It is the want and need for everything else. Anderson reiterates, As fast as Rhapsody adds tracks to its library, hose songs find an audience, even if its Just a few people a month, somewhere in the country (come. 361). Kevin Laws, a former music industry consultant quotes, The biggest money is in the smallest sales (come 362). These are Just a few brief examples of how the long tail theory is upheld. Technology has not only changed the consumption of music, but also the production. Today, there are four major labels: Warner Music, Song BMW, Universal, and MI ( ). These major record labels music industry By Emailing 10/27). In the past, it took many different companies to complete all the steps to produce an album or song. The major problem with this method was that it was very costly. Since then, technological advancements have facilitated labels to take on the process themselves. Today, labels are now integrating themselves in the majority of the process including the production, marketing, and even the retailing of the label (powering 10/27). This new approach seems to be increasingly beneficial and cost effective. Intellectual property rights (PR) are invaluable assets to the music industry. PR offers protection of various tangible and intangible forms of legal property to creations with tools including copyrights, trademarks, patents, and trade secrets. Intellectual property rights give exclusive rights and protection to authors or producers of assorted works including, but not limited to, audiovisual, literary, motion pictures, graphic, and sound recordings (come 95). The PR most commonly used by the music industry is the copyright, which gives the owner control rights over works through the lifetime of the author plus seventy years. PR and copyright laws are important to the music industry because they provide protection to all parties involved in the creation product of music; the value of the copyright is insurmountable to the creators of the music based on work put into the creative process, yet tangible in the sense of providing protection for the music industry by protecting against piracy and unlawful gains from outside parties. Jobs in the Performing Arts Industry. EssayIt does not make sense for a consumer on a tight budget to pay for cable when his or her shows are so easily accessible on the Internet. Additionally, it is illogical for one on a tight schedule to plan his or her evening around a show when it will be on the Internet hours after the original air time. The biggest difference between the music and television industries is that music is legal to stream, thanks to wonderful providers such as Youth. Most of the time, people do not download episodes of TV shows. Instead they Just stream them as it is less common to go back and re-watch episodes repeatedly. This makes it harder to track and regulate. One creative invention the television industry has come up with to try and combat this issue is Hull. Hull is a website where users can pay a monthly fee and watch unlimited episodes of whatever shows they want. It is cheaper than cable and allows individuals to watch on your own time. This does not negate the streaming problem, but rather mitigates it. In order for the music industry to keep growing both manically and artistically, it is becoming increasingly important to evolve and adapt. The Internet revolution was a huge disruption to the industry, but as described in Re-Tuning the Music Industry (compendium pig. 368), innovation is a feasible always be one step ahead of the music industry, so it is more often playing catch up than taking preventative measures. For example, downloading music illegally from the Internet came before downloading legally did. Once there was a way to monitor illegal downloading, torrents came around. And once there was a way for torrents to e monitored, the file sharing revolution came into play. In order for the music industry to continue progressing, the innovation must pick up. Likewise, it seems like it is doing Just that. A recent invention called Spottily was released not too long ago, and while it is still sort of niche at this point, it is picking up steam. For an affordable price each month, users are granted unlimited access to an unlimited number of songs from their computer. It seems to be a Hull of the music industry. Innovation is an important component for the music industry, but a bigger shift in the general equines model might be required. As discussed on our field study at VEGA, income may need to begin relying more on concerts than album sales. The Internet grants the ability to have an album on your MPH device in only minutes. Fans take listening to music for granted and need something more. This is evident through a rise in concert attendance and prices. The prices of a tickets have increased dramatically over the past decade and fans continue to pay the cost of admission. Listening to an album no longer is the experience it once was, but fans crave the concerts which fill hat void. As a CEO in charge off record label, I would mainly focus my attention on concert promotion and production, as well as innovation. With the rapid development of technology, it is difficult to see too far into the future of the music industry. It seems that the best option is to focus on what works in the present, but being ever aware of change in the industry. It is impossible to tell what is far down the road, but taking advantage of the present while constantly adapting to changing times is what it takes to survive in such a tumultuous industry.